Friday, 25 November 2011

I like small changes

They are guaranteed to make a big different.
Slurpee who are an Australian drinks company were being mugged off by Coke. That's the only way I can explain it without quoting the video below.
They decided to make one small change for one day and had ROI of well over 200%.

Enjoy and Happy Friday.




2 comments:

  1. Fantastic marketing, completely outrageous, but cost would be quite small as it was only for a day, but amount of publicity generated would be huge.
    The Paper Cup Company

    ReplyDelete
  2. That's absolutely right in my eyes too. Thanks for your comment.
    Laila.

    ReplyDelete